Narratives are powerful forces, shaping not only our perceptions and attitudes about issues but also how we behave towards other people. A narrative can inform or misinform, do good or do harm, expand understanding, co-operation, trust and well-being or reduce them. In a challenged, conflicted and changing world the manner of our storytelling has never been more important. In this episode communications professional Rachel Erskine explains the vital role that ethical storytelling plays in the work of an international health NGO and in any endeavour to do good.
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